Rewarding your achievements

In 2020, the Customer Service Institute of Australia is celebrating the 20th anniversary of the Australian Service Excellence Awards (ASEAs). The ASEAs are Australia’s premier customer service awards event, with attendees coming together each year to recognise best practice, performance and innovation in customer service, highlighting their importance in today’s business climate.


Key Award Dates

03 February Nominations Open
29 May Nominations Close
10 June Finalists Announced
July — September Finalists Judging (Site Visits and Interviews)
22 October Winners Announced at the 20th Annual ASEAs gala

Why Enter

Reaching the finals and winning an award illustrates the highest standards of commitment to customer service excellence.


  • Recognise your organisation’s achievements in customer service and enhancing your reputation with customers and competitors.
  • Enhance your organisation’s customer service focus, building both a greater confidence in working with customers and increased customer satisfaction levels.
  • Acknowledge and reward key team members for their contribution to the organisation.
  • Support CSIA in building the profile and legitimacy of customer service as a true profession.

Who Can Enter?

As Australia’s premier customer service organisation, CSIA is dedicated to championing customer service across all organisations, whether it is a business of one employee or one thousand. The ASEAs are open to all individuals and organisations servicing Australians. The Australian Service Excellence Awards recognise individuals at all levels within organisations, as well as big corporations right through to small businesses.

Award Categories

The award categories are designed to ensure that any person or business working within the customer service space is eligible, so contact us if you’re unsure about which apply to you. If you are a regular entrant, please note that some of categories and their definitions might have changed.

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Customer Service Executive of the Year

This Award is open to C-level executives who seek to drive customer centricity within the organisation, including Chief Executive Officers (CEOs), Managing Directors, Chief Operating Officers (COOs), Executive General Managers, and Vice Presidents of Customer Service.

Customer Service Manager of the Year

This Award suits individuals with roles behind the frontline but below C-level, and can include Customer Service Managers and Customer Experience Managers.

Customer Service Leader of the Year

This category is aimed at leaders managing a team that services internal or external customers. While they might also take a frontline role in working with customers, their role is predominantly focused on managing a team of frontline service professionals.

Customer Service Professional of the Year

This award champions individuals who deliver customer service everyday - frontline team members who work with internal or external customers.

Customer Service Advocate of the Year

Advocate of the Year is aimed at recognising customer champions at any level in a business, from the frontline to the C-suite. These individuals demonstrate true passion for customer service excellence in everything that they do, and inspire work colleagues with their zeal and commitment.

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Customer Service Project of the Year

Project of the Year recognises specific and distinct projects completed in the 12 months preceding the Awards which demonstrate innovative problem solving and an improvement to customer service delivery and/or business performance as a result.

Customer Service Team of the Year

This category targets groups of individuals in an organisation that have delivered a demonstrated improvement to customer service delivery and/or business performance. Unlike the Project of the Year, this award is focused on a team of individuals that, by working together, have created a benchmark for how customer service should be delivered by an organisation.

Service Excellence in a Small Contact Centre

This award recognises frontline teams with fewer than 20 seats in smaller contact centres.

Service Excellence in Medium Contact Centre

This category recognises frontline teams of 20 to 100 staff in mid-size contact centres.

Service Excellence in a Large Contact Centre

This award recognises frontline teams of more than 100 staff in larger contact centres, for the critical role they play in customer service delivery.

Customer Service Organisation of the Year - Small Business

Targeting businesses (or autonomous divisions or business units) with fewer than 90 full-time employees, this award recognises smaller organisations in the Australian market.

Customer Service Organisation of the Year - Medium Business

Like the Large Business category, this award recognises organisations that have championed customer service throughout the business in the past year, but targets businesses (or autonomous divisions or business units) with 90 to 500 full-time employees.

Customer Service Organisation of the Year - Large Business

This category recognises organisations that have championed customer service throughout the business in the past year, and is open to organisations (or autonomous divisions or business units) with more than 500 full-time employees.

Customer Service Organisation of the Year - Government/Not-for-Profit

CSIA understands that there are specific legislative requirements and budget limitations for government and not-for-profit organisations that mean customer service excellence needs to be delivered in a different (and often creative) way. This category levels the playing field in providing a specific category for these vital organisations.

Nomination Information

Organisations and individuals must nominate online.

All nominations must be supported with a fully completed nomination form. You can include supporting documentation as part of your nomination, but be aware that there is a 2,500 word limit for all submissions.

Helpful hints to complete your nomination submission

While the criteria for a becoming a finalist varies across the categories, successful nominations will:

  • Provide a clear explanation of the organisation, its customers and the customer service challenges it faces.
  • Demonstrate a passion for exceeding customer expectations and achieving customer service excellence within an organisation, a team or an individual, including the positive impact it has on the whole organisation’s approach to customer service.
  • Provide an accurate description of the breadth and depth of activities and/or projects e.g. how many customers are impacted and how large is the project within the business?
  • Show the effectiveness of people and programs e.g. what results have been delivered by the nominee and their work?
  • Demonstrate continuous review and improvement of individual and program work.

Judging Criteria

The criteria for judging is based on the International Customer Service Standard (ICSS:2015-2020), a framework of 27 specific measures that can be applied equally to government, not-for-profit and for-profit organisations of all sizes and across industry sectors. Using a balanced scorecard approach, these 27 measures can be grouped into four distinct perspectives.

Address these four perspectives, providing an overview of the individual, team, project, or organisation and explain their performance in the last year in relation to the perspectives.

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To get a copy of the ICSS contact the CSIA team at

Judging Committee

The Judging Process


Evaluate Nomination Submissions

The Judging Committee evaluates all nomination submissions and shortlists 3-5 individuals or organisations as finalists in each category.


Finalists Site Visits (Organisations)

The Judging Committee will visit the finalist’s nominated site where the organisation has the opportunity to showcase their nomination. This can include a formal presentation, Q&A, site tour or customer showcase.


Finalists Interviews (Individuals)

Individual Finalists are interviewed either on-site or at a CSIA branch office by the ASEAs Judging Committee. This interview is designed to enable the finalist to showcase both their expertise and passion for customer service.


What do Finalists Receive?

  • National recognition of service excellence achievement
  • Permission to display the Australian Service Excellence Awards Logo on company stationery and marketing material
  • A CSIA media kit to support your organisation’s promotional efforts
  • A framed certificate and letter of support from Prime Minister of Australia

Entry Fees


Individual nomination - $195 (including GST)
Organisation nomination - $595 (including GST)


Individual nomination - $285 (including GST)
Organisation nomination - $745 (including GST)

* It's important to note that individual CSIA member discounts only apply to the nominee, not the nominator. Further, individual CSIA members' do not receive discounts for organisation-level (corporate) nominations. Any fees incurred to participate in the judging process (e.g. travel to and from interview site for individuals) are the responsibility of the entrant.

Nominate Now

Submit your nomination online by completing all sections in the online nomination form via the links below.

For more information about the Australian Service Excellence Awards program, call us on 1300 912 700 or email us at

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